Merritt Turf Case Study: Landscaping Website That Converts

This case study explores how Aglet Technologies developed a high-converting website for Merritt Turf, a professional landscaping and turf supply company in Queensland.

Client Overview

**Business:** Merritt Turf **Industry:** Landscaping and Turf Supply **Location:** Queensland, Australia **Challenge:** Need for professional online presence with quote request functionality

The Challenge

Merritt Turf needed a website that would:

Business Objectives

• **Professional brand presence**: Reflect quality landscaping services
• **Lead generation**: Convert visitors to quote requests
• **Service showcase**: Display portfolio and capabilities
• **Local visibility**: Rank well in local search results
• **Mobile accessibility**: Reach customers on all devices

Technical Requirements

• **Quote request system**: Streamlined inquiry process
• **Portfolio gallery**: Showcase completed projects
• **Service area mapping**: Display coverage areas
• **Before/after showcases**: Visual project results
• **Contact management**: Efficient lead handling

Our Solution

We developed a comprehensive website solution:

Website Features

**Core Functionality:**

• Custom design reflecting brand
• Responsive mobile design
• Fast loading performance
• SEO optimization
• Easy content management

**Key Features:**

1. **Project Portfolio Gallery**

• High-quality image galleries
• Before/after comparisons
• Project categorization
• Filter and search functionality
• Detailed project descriptions

2. **Quote Request System**

• Multi-step inquiry forms
• Service selection options
• Project details capture
• Instant email notifications
• Automated confirmation emails

3. **Service Area Mapping**

• Interactive coverage map
• Service area information
• Location-based content
• Local SEO optimization
• Geographic targeting

4. **Contact Management**

• Centralized inquiry management
• Lead tracking system
• Follow-up automation
• Response time tracking
• Customer communication tools

Implementation Details

Design Approach

**Visual Design:**

• Professional landscaping aesthetic
• High-quality imagery
• Clean, modern layout
• Brand-aligned colors
• User-friendly navigation

**User Experience:**

• Intuitive navigation
• Clear call-to-actions
• Streamlined quote process
• Mobile-optimized experience
• Fast page loads

Technical Implementation

**Technology Stack:**

• Next.js for performance
• React for interactivity
• Custom CMS integration
• Form handling system
• Image optimization

**Performance Optimization:**

• Image compression
• Code optimization
• CDN integration
• Caching strategies
• Mobile optimization

Results and Metrics

Performance Metrics

**Page Load Speed:**

• Average load time: 0.9 seconds
• Mobile performance: 92/100
• Desktop performance: 98/100
• Core Web Vitals: All green

**SEO Performance:**

• Organic traffic: +220% in 8 months
• Local search rankings: Top 3 for key terms
• Backlink profile: +150 quality links
• Domain authority: +12 points

Business Results

**Lead Generation:**

• Quote requests: +185% increase
• Form submissions: +160% increase
• Phone inquiries: +120% increase
• Email inquiries: +140% increase

**Conversion Improvements:**

• Overall conversion rate: +95%
• Quote form completion: +110%
• Page engagement: +75%
• Bounce rate: -45%

**Operational Benefits:**

• Inquiry response time: -50%
• Lead management efficiency: +80%
• Customer follow-up: Automated
• Marketing ROI: +150%

Key Features in Action

Quote Request System

The streamlined quote system:

• Captures detailed project information
• Routes inquiries efficiently
• Provides instant notifications
• Enables quick responses
• Tracks conversion metrics

Portfolio Gallery

The portfolio showcase:

• Displays quality work
• Builds customer trust
• Inspires project ideas
• Demonstrates expertise
• Drives inquiries

Service Area Mapping

The coverage mapping:

• Shows service areas clearly
• Improves local SEO
• Sets customer expectations
• Enhances user experience
• Drives local inquiries

Technical Excellence

SEO Implementation

• Local SEO optimization
• Technical SEO excellence
• Schema markup
• Fast loading times
• Mobile-first approach

Performance Optimization

• Optimized images
• Efficient code
• CDN integration
• Caching strategies
• Core Web Vitals optimization

Client Feedback

> "The new website has transformed our online presence. We're receiving significantly more quote requests, and the portfolio gallery really showcases our work. The quote system makes it easy for customers to reach out, and we can respond quickly. Highly recommend Aglet Technologies." > > — Merritt Turf Management

Success Factors

What Made This Project Successful

1. **Clear objectives**: Understanding business goals 2. **User-focused design**: Prioritizing user experience 3. **Performance optimization**: Fast, responsive site 4. **SEO integration**: Built-in from start 5. **Conversion optimization**: Focused on lead generation

Key Learnings

• Professional imagery is crucial
• Streamlined forms increase conversions
• Portfolio showcases build trust
• Local SEO drives qualified leads
• Mobile optimization is essential

Ongoing Optimization

Continuous improvements:

• A/B testing quote forms
• Content updates
• SEO enhancements
• Performance monitoring
• Conversion optimization

Future Enhancements

Planned features:

• Online booking system
• Customer portal
• Enhanced analytics
• Marketing automation
• Additional integrations

Conclusion

The Merritt Turf project demonstrates how a well-designed, conversion-focused website can significantly impact a landscaping business. Key achievements:

• 185% increase in quote requests
• 220% growth in organic traffic
• 95% improvement in conversion rate
• Streamlined operations
• Enhanced brand presence

Get Similar Results

Ready to transform your landscaping business website? At Aglet Technologies, we create high-converting websites for Brisbane and Australian businesses.

Contact us for a free consultation and learn how we can help your business achieve similar success.