Our platform / AppFlow
AppFlow —the website that takes the booking.
Most service businesses that come to us for a website actually need something that books jobs, takes the deposit, reminds the customer, and brings them back. That is AppFlow: our own platform, built here, running Australian service businesses. From $39/month. No setup fee, no lock-in.
Built by
Aglet
Payments
Yours
Hosted in
AU
Plans · AUD per month
● LIVE
What it costs
Public pricing, straight from appflow.com.au. Card processing fees are separate.
Why we built it
A website is only half of what most businesses ask us for.
We kept quoting the same job: a site, then a booking form, then reminders, then deposits, then a way to see it all. So we built the whole thing once, properly, and now we rent it for less than a single custom page costs.
The enquiry becomes a booking
A form emails you and waits. AppFlow checks staff hours, service duration, buffers and lead times, shows real availability, takes the deposit, and puts the job on the calendar while you are still on a ladder.
One system, not six subscriptions
Site, bookings, payments, customer records, reminders, campaigns, memberships, product sales and reporting sit in one place. Nothing to wire together, nothing that quietly stops syncing.
You still own the money and the domain
Payments run through your own Stripe or Square account, so funds land with you. Your site runs on your own domain with SSL. Leaving is a DNS change, not a hostage negotiation.
What you get
Everything the platform does out of the box.
This is the same feature set our own clients run on. No add-on marketplace, no per-feature upsell beyond the plan tiers.
01
Website + booking page
— on your own domain
✦ Starter and upA no-code site with pages, blog posts, forms, a media library and per-page SEO controls, published to your own domain with SSL handled for you. Industry templates get you a real site on day one instead of a blank canvas.
- +Custom domain + SSL
- +Per-page SEO
- +Forms + CSV export
- +Industry templates
- +Site analytics
02
Bookings that respect your day
— availability, deposits, no-shows
Availability comes from real staff hours, service durations, buffers, lead times and booking windows. Choose no payment, a deposit or full payment per service, and hold a security bond where the job needs one.
- +Staff calendars
- +Deposits + bonds
- +Reschedules
- +No-show handling
- +Refunds
03
Booking on the site you already have
— if you are not ready to move
Keep your Wix, Squarespace, WordPress or Shopify site and embed the full booking flow inline — no iframe, no style clashes. Or share the hosted booking link, or print it as a QR code for the counter.
- +Website embed
- +WordPress
- +Shopify
- +Hosted link
- +QR code
04
Customers, reviews and repeat work
— the part most sites ignore
Every booking builds a customer record with history, documents, saved cards and messages. Ask for reviews at the right moment, and run memberships or class credits for the customers who come back weekly.
- +Client CRM
- +Review requests
- +Memberships
- +Credit ledger
- +Saved cards
05
Marketing that runs itself
— reminders, win-backs, campaigns
Automated reminders, thank-yous, win-backs and review requests, plus campaigns targeted at VIPs, lapsed customers, no-shows or new clients. Unsubscribes and suppression are handled properly.
- +Email campaigns
- +Automations
- +SMS reminders
- +Segments
- +Suppression
06
The back office
— staff, stock, money
Team calendars, availability, timesheets with Xero payroll export, a product shop with pickup at the next appointment, multi-location and service areas, and route planning for mobile crews.
- +Timesheets + Xero
- +Product shop
- +Multi-location
- +Service areas
- +Route planner
Which one
AppFlow or a custom build — an honest split.
We sell both, so we have no reason to push you the wrong way. This is the test we apply on the phone.
Criterion
AppFlow
Custom build by Aglet
Best for
AppFlow
Service businesses that book time or hire things out
Custom build by Aglet
Businesses whose process is genuinely unusual
Cost
AppFlow
From $39/mo all in, no setup fee
Custom build by Aglet
Project fee up front, then $39/mo care
Live in
AppFlow
An afternoon
Custom build by Aglet
Weeks, sometimes months
Changes later
AppFlow
You make them yourself, instantly
Custom build by Aglet
We make them, on a schedule
Fits your process
AppFlow
Shaped to your trade, within the platform
Custom build by Aglet
Built exactly around how you work
You own
AppFlow
Your domain, your data, your Stripe account
Custom build by Aglet
The codebase and the infrastructure
Trades
Built for the way these businesses actually run.
The booking flow, the fields, and the starter service menu change with the trade. A detailer picks a vehicle size; a studio books a class; a hire business books a date range and holds a bond.
Appointments
Salons, barbers, beauty and nail, makeup and lash, spa and wellness clinics — staff calendars, per-service durations and deposits that stop the diary filling with no-shows.
- +Per-staff availability
- +Deposits
- +Reminders
- +Rebooking prompts
Mobile and on-site
Car detailing, mobile trades, cleaning, home and garden — service areas by postcode or radius, travel-aware scheduling, job photos, checklists and route planning for the crew.
- +Service areas
- +Job photos
- +Checklists
- +Route planner
Classes and memberships
Gyms, studios, yoga and pilates — class capacity, waitlist-friendly scheduling, membership plans and a credit ledger so packs actually track.
- +Class capacity
- +Memberships
- +Credits
- +Attendance
Hire and venues
Car, trailer and equipment hire, experiences and venues — date-range bookings against real inventory units, security bonds authorised and released against the card.
- +Date-range hire
- +Inventory units
- +Bonds
- +Handover checks
Getting on
How a switch actually goes.
You can do all of this yourself in an afternoon. If you would rather not, we do it for you — that is the part Aglet still charges for.
01
Pick your trade
The setup wizard loads a starter service menu and a sensible opening-hours week for your industry. Edit the prices and durations to match what you actually charge.
02
Connect payments
Link your own Stripe or Square account. Deposits, balances and refunds run through it, and payouts land in your bank — we never hold your money.
03
Point the domain
Publish the site and point your domain at it, or keep your existing site and embed the booking flow. Either way you keep the domain in your own name.
04
Bring your customers
Import your customer list, set the reminders and review requests running, and let the first week of bookings prove it before you cancel anything else.
Compare
AppFlow against what you are probably using.
Wix vs AppFlow
A site builder with a bookings add-on, against a booking platform that ships a site.
Read more→→ ExploreSquarespace vs AppFlow
Beautiful templates and light scheduling, against depth in the parts that make money.
Read more→→ ExploreShopify vs AppFlow
Built to sell products, asked to sell time. Where that breaks down.
Read more→→ ExploreWordPress vs AppFlow
Plugins you maintain forever, against one platform someone else patches.
Read more→→ ExploreFresha vs AppFlow
Free software funded by a marketplace, against software you pay for and control.
Read more→→ ExploreSquare Appointments vs AppFlow
A booking tool attached to a card reader, against a full front-of-house.
Read more→FAQ
Questions we get before people switch.
Is AppFlow actually yours?
Yes. AppFlow is built and run by Aglet Technologies from Townsville. The same people who answer the phone about your website wrote the platform.
Do I still need a website if I have AppFlow?
No. Every plan from Starter up includes a website on your own domain, with pages, a blog, forms and per-page SEO controls. If you already have a site you like, keep it and embed the booking flow instead.
Who holds the money?
You do. Payments run through your own Stripe or Square account, so deposits and balances settle straight to your bank. AppFlow charges you a monthly subscription and nothing else.
What happens to my existing customers and bookings?
Bring them across. Customer lists import, and we can help move an existing booking history so you are not starting the diary from empty.
Can I leave?
There is no lock-in contract and no setup fee. Your domain stays in your name, your Stripe account is yours, and your customer data exports.
When would you tell me not to use it?
When your process genuinely does not look like booking time or hiring things out — a manufacturing workflow, a marketplace, a compliance-heavy internal tool. That is when a custom build is the honest answer, and we will say so.
Can you set it up for me?
Yes. We will configure your services, branding, domain, payments, reminders and imports, and hand it over working. Ask us for a setup quote.
Next step
Not sure whether you need a build or just AppFlow?
Tell us what your week looks like — how bookings come in, who does the admin, what you are paying for now. We will tell you which one is cheaper for you, even when the answer costs us the bigger job.
Contact
Tell us about the project.
No sales call. No funnel. A paragraph or a full brief — we write back within one business day.